Songcui Hu

Assistant Professor of Management and Organizations


Ph.D., Strategy and Entrepreneurship, University of North Carolina – Chapel Hill

Areas of Expertise

  • Behavioral Strategy
  • Behavioral Theory of the Firm
  • Adaptive Aspirations (Goals) and Attention Allocation
  • Firm Risk-Taking Behavior
  • Organizational Learning


  • Hu, S., & Bettis, RA. 2018. Multiple organizational goals with feedback from shared technological task environments. Organization Science, 29(5): 873-889.   
  • Bettis, RA., & Hu, S. 2018. Bounded rationality, heuristics, computational complexity, and artificial intelligence. Advances in Strategic Management, Behavioral Strategy in Perspective (Augier, M, Fang, C., & Rindova, V.P. ed.), 39: 139 – 150. Emerald Publishing Limited.
  • Schilke, O., Hu, S., & Helfat, CE. 2018. Quo vadis, dynamic capabilities? A content-analytic review of the current state of knowledge and recommendations for future research. Academy of Management Annals, 12(1): 390-439. ( The first two authors contribute equally to the paper)
  • Hu, S., He, Z., Blettner, D., & Bettis, RA. 2017. Conflict inside and outside: Social comparisons and attention shifts in multidivisional firms. Strategic Management Journal, 38(7): 1435-1454.
  • Blettner, D., He, Z., Hu, S., & Bettis, RA. 2015. Adaptive aspirations and performance heterogeneity: Attention allocation among multiple reference points. Strategic Management Journal, 36(7): 987-1005.
  • Hu, S., & Bettis, RA. 2013. Adaptive aspirations. Book chapter in Palgrave Encyclopedia of Strategic Management, Augier, M., Teece, DJ. (Eds.). Palgrave Macmillan: Basingstoke and New York, NY.
  • Blettner, D., He, Z., Hu, S., & Bettis, RA. 2011. Heterogeneity in adaptive aspirations and reference groups. 2011 Academy of Management BPS Division Best Paper Proceedings.
  • Hu, S., Blettner, D., & Bettis, RA. 2011. Adaptive aspirations: Risk taking at extremes and alternative reference groups. Strategic Management Journal, 32: 1426-1436.

Professional Associations

  • Academy of Management
  • Strategic Management Society

Awards and Honors

  • Outstanding Undergraduate Teaching Award, Management and Organizations Department, University of Arizona (2015)
  • Peggy Lee - Sunil Wahal PhD Award, Kenan-Flagler Business School, UNC (2011)
  • Future Faculty Fellowship, Graduate School, UNC (2010)
  • SMS Doctoral Consortium Fellowship, Strategic Management Society (2009)
  • Ph.D. Fellowship, University of North Carolina (2007-2012)

Editorial Boards and Service

  • Editorial Board Member for Strategic Management Journal (2013-present)
  • Ad-hoc Reviewer for Strategic Management Journal (2009-2013)
  • Ad-hoc Reviewer for Organization Science (2009-present)
  • Ad-hoc Reviewer for Administrative Science Quarterly
  • Ad-hoc Reviewer for Strategy Science
  • Ad-hoc Reviewer for Advances in Strategic Management
  • Conference Reviewer for AOM and SMS (2009-present)